Current: Head of Product Marketing & Content at The Risk Protocol

Product × Marketing × Finance × Research × Quant × Design

8 yrs
DeFi × TradFi
$75M
TVL grown
140K
Community built
10
Chain launches

For eight years my work has been getting complex financial products adopted, first in TradFi and now in DeFi. Taking a complex product to market usually needs a handful of specialists: someone who understands the finance behind the product, someone who can write well to demystify it, someone who designs, someone who can read the code and someone who measures whether it worked. I can do all of it myself, so the handoffs that slow most launches simply do not happen.

The finance came first. I studied economics, took a master’s in financial economics, cleared CFA Level 1 and spent a year at Moody’s researching derivatives, fixed income and equities for institutions. When DeFi opened those same markets to anyone with a wallet, I left the tidy world for the interesting one.

YieldFi taught me growth. Over four years I led product and GTM for the yUSD and vyUSD yield-bearing stablecoins across 10 chains to $75M in TVL, with a content engine behind a quarter of all sign-ups, a 140,000-member community and the habit of treating every channel as an economics problem first.

At The Risk Protocol, where I am the first marketing hire and head Product Marketing & Content, everything comes together. I coined the narrative that crypto has a missing Risk Layer and built the RiskFi category around it, from the litepaper to the analytics dashboards. I am leveraged because of AI. In the same week, I might work on the financial engineering of a new product, write the research that explains it, design the thumbnail and edit the video that teases it, and sit with our engineers to check the financial logic in the code. Our points program is what that looks like in practice: I wrote the math, drew the mockups and specified the database, and with our CEO, engineers and designers we shipped it in 10 days instead of the 30 to 45 it would otherwise have taken.

Away from work I trade, play tennis in the mornings and lift heavy, and I have an unquenchable curiosity about markets.

j4jeswin 78 contributions in 2026↗ JanFebMarAprMayJunJulAugSepOctNovDecMonWedFri

Claude Stats

Sessions123
Messages103,694
Total tokens31.1B
Active days137
Peak hour12 PM
Favorite modelOpus 5.5
01

Long-form research articles

Long-form research

The Leverage Tax

What 2X perps actually cost in funding, modeled in Python.
Long-form research

Calm Engineered

The case for RiskOFF, TRP’s flagship product, as collateral across DeFi; Python and Excel.
Long-form research

The Missing 40

The crypto 60/40, with BTC and ETH as the 60 and RiskOFF as the 40; modeled in Python and Excel.
Long-form research

Risk Alpha: The 55% Threshold

From fearing risk to exploiting it for alpha.

02

Product & Research

RISK Points Program ↗

A protocol’s tokenomics and incentives designed from scratch, built to be positioned for a TGE.

Prediction Markets ↗

A catalog of 53 prediction markets and three SMART Tokens, with examples of how each pays.

The Graveyard Slide ↗

The study of every predecessor that failed, which allayed investor fears of backing a sector that does not work.

ShortVol & LongVol Specs ↗

A fully collateralised weekly volatility pair, specified from payoff construction through settlement.

PDFProduct specification
03

Design

The Risk Layer filmWatch the full film on X ↗
The Risk Protocol’s TOKEN2049 Landing PageVisit ↗
Risk Trivia: The Trade No Bank Would TakeView on X ↗
01 / 13
Token2049 Stage DeckPresentation · 13 slides at 4K
04

Quantitative

Calm Engineered ↗

Six and a half years of daily BTC and ETH data, the full RiskOFF simulation, and a verification sheet for every result.

XLSXSimulation workbook

The Missing 40 ↗

The crypto 60/40 simulated day by day, with every return, drawdown, and Sharpe ratio traceable to its source cell.

XLSXPortfolio workbook
05

Docs

Experience

Head of Product Marketing & Content · The Risk Protocol

First marketing hire. Category narrative, litepaper and docs, points and referral programs, community from zero, and the full analytics stack.

Nov 2025–Present
Product Marketing Manager · YieldFi (formerly Polysynth)

Product and GTM for yUSD and vyUSD, yield-bearing stablecoins, across 10 chains to $75M TVL and $500M volume.

Aug 2021–Aug 2025
Financial Research & BD Analyst · Moody’s

Cross-asset research across derivatives, fixed income, and equities. Where the data habit comes from.

Aug 2020–Aug 2021

Education

MSc Financial Economics

Gokhale Institute of Politics & Economics, Pune

2016–2018

CFA Level 1 Cleared

CFA Institute, USA

2018

BA Economics Honours

University of Delhi, Motilal Nehru College

2013–2016

Next Leap PM Fellowship

Product Management Certification

2024