Product × Marketing × Finance × Research × Quant

I am Jeswin, and for the last six years my job has been getting financial products adopted. I started in the tidy world of traditional finance—an economics degree, a Master’s in Financial Economics, a year at Moody’s writing research across derivatives, fixed income, and equities. Then I watched DeFi hand those same markets to anyone with a wallet, and I left the tidy world for the interesting one.

Four years at YieldFi taught me what adoption actually takes. I led product and go-to-market for yUSD and vyUSD, yield-bearing stablecoins, across 10 chains to $75M in TVL—a content engine behind a quarter of all sign-ups, a 140,000-member community, and the habit of treating every channel as an economics problem first.

Today I head Product Marketing and Content at The Risk Protocol, the first marketing hire, building the RiskFi category from a blank page: the narrative, the litepaper, the points program, the dashboards.

What makes me a different kind of marketer is that I understand code. I run the writing, the research, the graphic design, and the video production independently, and I can still sit with the engineers to review code and financial logic. That combination cuts turnaround across every product: I start with a mockup of exactly what I want, or spell out how the database needs to be built, so most things ship in one shot. The points program is what that looks like in practice—working with our CEO, engineers, and designers, I wrote the math, created the mockups, and verified everything, and we shipped it to production in 10 days, work that would otherwise have taken 30 to 45.

Apart from product and marketing, I play tennis in the mornings and lift heavy, and have an unreasonable curiosity about markets—which, one way or another, is what everything below is about.